My designed brand for Hippocrates medical company project began with background research about the company and its products. This was used to create a brand concept that captures the Hippocrates mission and appeals to its target audience.

I then created a mood board, or a collection of visuals, to help guide my design decisions. Additionally, I created a logo that is unique and memorable and communicates the company’s mission and values. I also developed a design system that includes a set of colors, fonts, and graphics to be used for all branding and marketing materials.

Finally, I created a visual identity guidelines document to ensure that everyone in the organization is consistent in the use of the branding elements. This document includes details on how to use the logo, color palette, typography, images, and other elements. With this comprehensive plan in place, Hippocrates can create a cohesive identity that will help them stand out in the industry